Synthesia ai6/11/2023 ![]() ![]() ![]() While BaM firmly believes that the invaluable input of skillful marketeers lie at the heart of every successful marketing campaign, embracing generative AI tools can revolutionise businesses in the creative industry. In fact, Branding and Marketing (BAM) APAC’s co-founder and managing director, Elizabeth Tee, shared the view that “people and machines possess very different strengths that can expand the industry’s capabilities to compete in new ways”. Hepmil Media Group is not the only media company encouraging the use of AI tools for work. Branding and Marketing (BaM) APAC Image Credit: Elizabeth Tee, co-founder and managing director at BaM/ BaM APAC With AI-driven workflows and job redesigns that rely on human inputs, judgements and direction, Luke says that these new AI tools “augment jobs to give everyone superpower enhancements” while performing tasks. Prompt engineering is the skill of designing and creating effective prompts that can guide generative AIs to produce the best possible output for tasks, as a foundational skillset for its employees. The company is focused on developing prompt engineering as a foundational skillset for its employees. On the company level, Mushi is currently conducting an in-house pilot and training programme to explore the applications of AI tools across Hepmil’s various departments, with the goal of redesigning jobs and processes. “ is a process that typically takes hours - it can now be completed in mere minutes,” he adds. In addition to chatbots, Luke also transfers information to image generation tools including DALL-E, Midjourney and Bing to create artboards. ![]() – Mushi Luke, Chief Intelligence Officer at Hepmil By passing this information to ChatGPT, it can refine and complete tasks that Bing is unable to perform beyond search. He utilises multiple AI tools and transfers information between them to optimise workflows.įor instance, Bing excels at research and generating lists with updated information from search results, which Google and ChatGPT may not provide. Mushi Luke, the Chief Intelligence Officer at Hepmil Media Group (the parent company of SGAG), has personally employed AI for various tasks such as ideation, policy writing, identifying blind spots in checklists, planning, coding, and structuring, among many other use cases. In the media industry, generative AI has the potential to streamline various processes including automating content creation and streamlining workflows, making it faster and more efficient to produce high-quality content. Hepmil Media Group Mushi Luke, Chief Intelligence Officer at Hepmil Media Group/ Image Credit: Mushi Luke via LinkedIn Here is a look at some companies that are currently using or testing out generative AI: 1. In fact, many in Singapore are already doing so - from media to the real estate industry, AI is taking traditional business processes to the next level. This may sound too good to be true, but with generative artificial intelligence (AI), it’s now a reality.įrom generating emails to creating stunning visuals, AI has the potential to become a valuable asset to businesses looking to streamline their processes and boost productivity.
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